We help businesses understand hospitality to build the teams, cultures, and guest experiences that people return to — not because they have to, but because they want to.
Years in Hospitality
Rooted & National Reach
Owner-Operated
Winning Track Record
Years Building Something Real
Telaya Hospitality Group was founded by Earl and Carrie Sullivan — two people who didn't just study hospitality, but lived it. In 2008, they opened Telaya Wine Co. on the Boise River Greenbelt, building it from nothing into one of Idaho's most recognized hospitality brands.
That journey — the wins, the hard lessons, the team-building, the culture-building, the pivots and the breakthroughs — is exactly what we bring to our clients. We don't consult from a textbook. We consult from experience.
Everyone has a customer. Whether it is an internal or external customer, every business has a customer of some type. Hospitality is not the delivery of the service but how that customer feels about the experience. Every business can benefit from a hospitality mindset.
Our diverse background from Life Sciences, Consulting, Hospitality, Entrepreneurship, and Public Company management, as well as our award-winning winery operations, gives us a rare combination: operational rigor and genuine warmth. We know what it takes to build processes that hold — and cultures that people want to be part of.
We build businesses that honor the people who run them.
Real change takes real work. We roll up our sleeves.
The best hospitality businesses are woven into their communities.
Old-world standards. Modern execution. No shortcuts.
From strategy to execution, we partner with businesses who are serious about elevating what they do. These aren't one-size-fits-all programs — every engagement is tailored to where you are and where you want to go.
The guest experience is only as good as the team delivering it. We help you build cultures where people stay, grow, and genuinely care.
We audit and redesign the guest journey from first impression to lasting memory — creating moments that drive loyalty and word-of-mouth.
Warm hospitality runs on tight operations. We bring GMP-grade process discipline to hospitality environments without losing the human touch.
The most powerful hospitality brands don't just serve their community — they're woven into it. We help you find your place and tell your story.
Growth without structure is fragile. We help operators build revenue models that are sustainable, diversified, and aligned with their brand.
Launching a hospitality concept is one of the hardest things you can do. We've done it. We know what you need and what you don't.
We don't parachute in with a binder of generic recommendations. We partner, we listen, and we do the actual work alongside you.
We start by listening. Deep conversations with you and your team. A real look at your operations, your culture, and your guests. No assumptions.
We build a clear, prioritized plan — grounded in your reality, pointed toward your goals. No bloated consulting decks. Real, actionable roadmaps.
We implement alongside your team. Training, systems, coaching, partnerships — we're in the foxhole with you, not watching from the sidelines.
We build systems that outlast the engagement. When we're done, you're not dependent on us — you're capable of doing it yourself, better.
Earl always provides the most efficient process that balances the different aspects of a project — quality, economics, timing — with a clear target to bring it to a successful conclusion. He was always open and direct, providing the best direction with pragmatism and honesty. Thanks to Earl's knowledge and experience, the support he provides always goes beyond his role and includes aspects that might not be identified as part of his scope. He was also an excellent guide in bringing me into new business opportunities and new environments, which helped broaden my perspective. Earl has a natural curiosity about every field, a keen eye for detail, and a desire to learn that are applicable and incredibly important in almost any business. I have no hesitation in recommending Earl for any activities.
Earl brought the same rigor to our tasting room operations that he brings to his own winery. We finally have systems that actually work — and a team that understands why they matter.
Thank you again for putting on that training for us — it was 10/10 and very actionable!
National conferences and private companies — delivering talks that move people to action
Average guest satisfaction score across client portfolio
Cookie-cutter playbooks. Every engagement is built for you.
Wherever hospitality lives, we're at home. Our experience spans across the most people-forward industries in the Pacific Northwest and beyond.
The guest experience that surrounds the bottle matters as much as what's in it. We know this world from the inside.
Independent properties have one shot at a first impression. We help you make it count — and keep guests coming back.
From service culture to cost controls, we bring the full picture to F&B operators at every scale.
Events are where hospitality is pressure-tested. We build the systems and teams that deliver consistently.
Idaho, Oregon, Washington. We understand this region — its guests, its culture, and its opportunity.
First-generation operators deserve experienced guidance. We've built from zero — and we'll help you do the same.
Financial services firms and others dealing with important life details understand the stakes of every client interaction. We help build the culture and service standards to match.
Whether selling domestically or internationally, product-driven businesses benefit from a hospitality mindset — turning transactions into relationships that drive loyalty and repeat business.
Patient and provider experiences matter as much as the product itself. We bring a hospitality lens to the human side of pharmaceutical service, sales, and support.
The best consulting relationships start with an honest conversation. Tell us where you are, where you want to go, and what's getting in the way. No pitch decks, no hard sells — just a real talk between hospitality people.